Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail - from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

 

Bridging creativity and commerce, ‘Design Like Apple’ uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.